Briefly lay out the background of the idea.
Not all audience members will immediately know what the current situation is leading up to your initiative. Establish Context about the Current Situation Here’s a short summary of each of the parts of a convincing business case presentation. If you’ve never made a business case presentation before, consider using a business case template to help guide you through each step. The main sections of a business case will be the context of the situation, problem statement, opportunities, financial analysis, and solution description. The more concrete details, facts, and figures you have, the stronger your business case will be. While you might be eager to jump in and share the initiative you believe in, it’s a good idea to step back and make sure you prepare a solid case.
How to Create a Business Case Presentation? Asking for new funding, more funding, or a continuation of funding.Common reasons to create a business case presentation: You should create a business case presentation any time you need to convince a manager or stakeholder to make a decision, where an informal conversation is not appropriate or enough. When You Should Create a Business Case Presentation? A business case, on the other hand, is about why people should invest in your initiative.
They are also different from project plans, which explain how a project will be executed and have much more detail. A project proposal focuses on what a project is, delving into many of the details like deliverables and timelines. While they have similar goals and will cover some of the same topics, they’re not quite the same thing.
A Business Case Is Not a Project Proposal or a Project Planĭon’t get a business case mixed up with a project proposal. Regardless of the format, a business case aims to convince people if a project or initiative is worth investing in and why one particular approach is better than others. Students pursuing an MBA with a specialization in marketing are often asked to prepare different business case studies to improve their business forecasting and analytics skills.ĭepending on your organization and endeavor, this will be anything from an informal document to a formal presentation before stakeholders. What is a Business Case?Ī business case is a document that presents the costs, risks, and benefits of a particular initiative, justifies the investment, and pitches why decision-makers should approve of the recommendation. Those are the times you’ll need to prepare a business case in order to change their mind. Sometimes an informal, but convincing, argument is enough. No matter how junior or senior an individual is in an organization, there will always be times when they need to convince others why they should fund them, choose them, or do anything else they want them to do.
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